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Paul Smith has introduced a new fragrance for women, Paul Smith Rose. The scent is based on the odor of the Sir Paul Smith rose as captured by ScentTrek, a variation on headspace technology.

The rose at the heart of this fragrance is one that bears his name. "My wife, Pauline, created a wonderful birthday gift – a rose cultivated specially for me. This proved to be an inspiration for the fragrance," says Paul.

Antoine Maisondieu, the perfumer who worked with Paul on its creation explains: "I wanted to combine an airy quality with a soft, velvety feeling on the skin. I blended Paul Smith ScentTrek with Turkish rose oil and green tea, adding a sparking halo of violet and magnolia flowers. A woody accord, with touches of clear cedar, provides depth and structure, which along with soft musks, give it an addictive quality.

Paul Smith Rose is available in 50 and 100 ml Eau de Parfum and in matching body products. (via paulsmith.co.uk, found via selfridges) According to thelondonpaper, it smells "fresh, light and fruitily rosy".

Lollia has launched Always, a new fragrance for women:

Grapefruit freshness and Mandarin bliss. An iconic Rose Bud blooms, with a backdrop of White Woods, a touch of golden honey, and sheer musk.

Paul Smith presents Rose Summer Edition as a summer edition in which the dominant flower is rose, typical of Paul Smith editions. Fragrant pleasure ofRoseedition is reinterpreted through summer edition decorated with sunny aspects and good mood, ideal for use in summer season.

Rose Summer Edition was developed by perfumer Antoine Maisondieu of such notes as violet and currant buds in top notes combined with green tea and sweet aquatic watermelon notes.

A heart blooms with characteristic Paul Smith rose combined with green tea, Damascus rose and iris adding discretely seductive light accents. A base is warm and woody, created of amber, light musk and sandalwood.

Paul Smith Rose Summer Edition was designed with an intention to be cheerful, dashing and spontaneous. The new flacon is in tune with the theme, created of yellow and white nuances resembling sun rays, which reflect spirit of the composition. Its outer carton is also yellow, with picture of rose with pale yellow petals on the box. The perfect contrast to yellow is strong pink cyclamen nuance of name of the fragrance, giving a strong and clear summer effect. The fragrance will be available as 100 ml EDT as a limited edition from January 2011.

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Yogesh Giri
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